Leonardo/s Tech Cards
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Nerium: Reimagining the digital CX for Nerium International
As Nerium International repositioned its brand and elevated its skincare and wellness offerings to better connect with its customers and create a connected eCommerce experience, it looked to Hero Digital to lead from strategy through execution. Product information needed to be more approachable, users needed a simpler experience to help achieve their goals, and Nerium’s marketing team required an effective CMS installation to manage and distribute the organization’s personalized, multi-audience and multi-region content throughout the buyer journey.
Nerium
- CMS Selection
- Experience Design
- Development
- UX
- Content Strategy
- Visual Design
- Sitecore
- Adobe Analytics
Western Digital: The new Western Digital site quadruples conversions
As Western Digital was scaling back its investments in physical retail environments such as Best Buy, it had to scale up its investments in digital retailers like Amazon, and ultimately turn its own website into an eCommerce-driven experience that could drive significant revenue.
WesternDigital
- Digital Strategy
- Analytics
- Consulting
- Visual Design
- Experience Design
- AEM
- Adobe DAM
- Technical Design & Architecture
- eCommerce
- Tealium
- Content Strategy
- SEO
Sales Force: Sharing Dreamforce with 10 million site visitors
Salesforce came to Hero during a time of need — the company was working toward migrating its website to Adobe Experience Manager, and also preparing for Dreamforce, the largest software conference on earth.
SalesForce
- AEM
- Livestream
- Video Library
- Information Architecture
- UX
- Development
- Documentation & Training
- Ongoing Engineering
Pure Storage: Strategy, site, and analytics
Pure needed a new content management system, but beyond that also wanted to re-think how it used its digital platform to both create meaningful customer experiences and to measure the efficacy of its marketing efforts.
PureStorage
- Strategy
- Content Strategy
- UX
- Visual Design
- Development (Adobe AEM)
- Adobe Target
- Adobe Analytics
- Ongoing Consulting
Stream: Increasing Sales with Great CX
Stream needed to maintain separate back-end systems for different products, while presenting customers with a streamlined sales experience. They also wanted to track visitors and measure engagement, personalize aspects of the site, and improve the company’s outreach to customers.
How Belkin streamlined digital asset management
After rolling out a new global brand in 2015, Belkin needed a way to organize digital assets and impose consistent guidelines across 32 offices.
Synopsys: Improving B2B customer experience for Synopsys
Synopsys, a leading silicon technology company, was moving into new products and new markets (Enterprise IT and Financial Services). It had acquired new businesses that needed to be integrated, and wanted to update its brand and future-proof its platform to cement its position as a market leader across industries.
Synopsys
- Strategy
- Visual Design
- Photography
- AEM
- Adobe Analytics
- Adobe Target
- Adobe Search & Promote
Informatica: Redesign: New Site, More Leads
As part of its transformation from a provider of IT data tools to a leader in Big Data solutions, Informatica needed a digital marketing platform that could support a more complex buying process.
How Split.io built a release platform developers love
When Split came to Hero they had a viable product, but knew they needed to add features and re-think the user interface to scale beyond their beta test. Hero approached the project with intensive research, bringing together key stakeholders as well as current and potential future users to hone in on what customers wanted most and how to deliver it to them.
Maintaining regional identity amid a national re-brand
Easterseals Bay Area needed to maintain its regional role as a leading provider of healthcare services for children with disabilities while integrating its site into the re-launch of the national parent organization’s site. The organization also wanted to use the update as an opportunity to re-think its content strategy and ensure it was reaching the right audiences.
Lean In: Connecting 25,000 circles around the globe
As the popularity of Lean In Circles soared, so did the need for a standard set of resources, ranging from meeting schedules to marketing materials. Providing access to those resources across a globally dispersed network of thousands of Circles required a digital platform that could support both existing needs and future growth.
How Sumo Logic cut its bounce rate in half
Sumologic had a great conversion rate — the majority of visitors who signed up for its free trial decided to subscribe. But its critically high home page bounce rate (70%) was a problem. The mission? Reduce that bounce rate and drive more users to sign up for the free trial.
Crownpeak re-brand boosts revenue
Crownpeak needed to integrate a recently acquired UK firm into its brand, and update its look and let customers know it was growing and expanding its feature set.
How ServiceNow Doubled Traffic
ServiceNow needed a best-in-class digital customer experience around its trade show, “Knowledge15.” The goal was to increase remote participation via a companion digital experience, and also to increase year-round engagement with trade show content.
Looker: A great product in just three months
Looker’s launch product was a huge hit with SQL experts loved it, but the marketing department couldn’t pull their own reports. The company needed to update its product to address this key user need and reach a broader customer base.
KIPP: A New Community that Educators Love
KIPP needed to make its digital community easier to use and appealing to new users without turning off the handful of early adopters who were already power users.
CircleCI: New product increases revenue
'We would absolutely work with Hero again. The design process was well researched and well executed: they walked in day one with an understanding of our product our competitors and the industry. They delivered quality product on a tight timeline.' -Jim Rose, CEO